This is a very busy time for FILA, with May seeing participation in various international sector fairs, throughout Europe and right across to the Middle East. After Coverings (Orlando) and the Natural Stone Show (London) in April, May started with the Tektonica fair in Lisbon (5-9 May), followed by Stone+Tec in Nuremberg (13-16 May) and the Middle East Stone fair in Dubai (18-21 May).
“Participation in these important events is without doubt a heavy investment for FILA”, says Alessandra Pettenon, Operational Marketing Manager, “but in our eyes this is absolutely necessary for a company with international scope such as ours”. These fairs offer us the opportunity to meet so many potential new clients. Middle East Stone in Dubai is a chance, for example, to come into contact with architects, design firms and contractors and introduce them to FILA solutions and FILASERVICE consultancy and on-site assistance services”.
“At each event, FILA presented different new solutions, each one specifically designed to meet the specific needs of each market. Because the strength of our company lies precisely in attentive market knowledge and in listening to the needs of our clients”, explains Francesco Pettenon, Sales Director of the FILA Group.